Thursday, June 3, 2010

LIghtyear Wireless Review - Pros & Cons

This Lightyear Wireless review took a fair amount of research and digging to bring you the latest and most up to date information on the pros and cons of this rising telecom MLM.

In this Lightyear Wireless review, we’re going to take a close look at:

1) Company History

2) Products & Services

3) Business Opportunity

4) Pros & Cons

COMPANY HISTORY

Lightyear Wireless started out as Lightyear Network Solutions back in 1993. The company
was founded by Sherman Henderson and Josh Henderson. Sherman Henderson started the
company with two simple philosophies; to provide a vehicle to help people create wealth,
and to give consumers a choice. By 1999, Lightyear was ranked #19 on Inc.500’s list of fastest growing companies. At the time, Lightyear was bringing in over $250 million dollars per year
in gross revenues with a base of over 250,000 customers nationwide.

Josh Henderson joined the Lightyear team in 1997 and subsequently built two sales channels
up to $100 million dollars in annual revenue. Josh eventually left Lightyear in 2001 to lead a billion dollar telecommunication company in the network marketing industry. There, Josh acquired his chops in the network marketing arena and eventually returned to Lightyear in 2003 where he launched Lightyear Alliance, offering products and services through a network marketing business model.
Josh lead the effort with the vision of,
“Empowering People’s Lives by Showing Them A Better Way.”

PRODUCTS & SERVICES

In a nutshell, Lightyear Wirelss distributors have the ability to offer:

1) Cell Phones & Cell Phone Plans

2) Cable TV & Internet With Comcast, Time Warner, AT&T And More

3) Local & Long Distance Home Phone Service

4) Dish Network, Direct TV

5) Home Security

6) Travel Discounts

7) Energy Drinks

The list of available products, services and primary providers is quite impressive to say the least.
At the same time, Lightyear Wireless is its own company. Customers are billed directly by
Lightyear Wireless, NOT the primary provider (i.e. Verizon). Lightyear Wireless owns an 80,000 square foot facility with over $70 million dollars worth of equipment geared specifically for the wireless industry.

Lightyear Wireless is not a MVNO (Mobile Virtual Network Operator). Basically, a MVNO
is a company that provides wireless phone services but does not have the infrastructure required to provide mobile telephone service. Instead, Lightyear Wireless is a VPS (Verizon Partner Solutions). VPS allows companies like Lightyear Wireless to resell Verizon products and services under their
own name with no quotas and stiff requirements in order to maintain a contract with Verizon.

BUSINESS OPPORTUNITY

As a Lightyear Wireless distributor, you can earn Fast Start Bonuses, Customer Acquisition Bonuses, Commissions & Overides, and Residual Income on different products and services:

1) Fast Start Bonus – Get paid anywhere from $100 to $295 depending on your rank for sponsoring a new distributor and helping someone you know start their very own Lightyear Wireless business.

2) CAB (Customer Acquisition Bonus) – Get paid anywhere from 1% to 10% of the wireless usage of your own mobile bill as well as the usage of any customers you personally sign up.

3) You also have the ability to earn residual income on a variety of services. The Lightyear Wireless compensation plan is a 3 x 8 matrix. That simply means in an ideal world, you sponsor 3 and teach them how to sponsor 3 and so on. You get paid residual income on the total wireless usage of all customers and reps within your sales organization 8 levels deep. The residual payout on wireless service is anywhere from 1% to 4% depending on total sales volume and levels.

4) MyWirelessRep.com (Virtual Online Store Commissions) – As a Lightyear Wireless distributor, you have the option of owning your own virtual online store, known as MyWirelessRep.com, for a fee of $49 per month. You can also earn residual income and overrides ranging from $3 to $18 throughout your entire organization on anyone who also opts to have their own virtual online store.

As with any network marketing opportunity, it’s ultimately up to the distributor to achieve success and wealth through hard work and daily action.

PROS AND CONS

Whenever I come across a new MLM company, I take some time to consider the short term as well as the long term possibilities that the company has to offer. If your goal is to be a full-time, professional network marketer, it behooves you to weigh the pros and cons. As far as Lightyear Wireless is concerned, here is my personal opinion on what to look out for:

PROS

1) The wireless industry currently generates over $150 billion dollars in annual revenue.

2) Americans ALONE spend over $11 billion dollars per month on wireless service.

3) Virtually EVERYONE owns a cell phone these days.

4) The customer base for wireless users continues to grow without any end in sight.

5) The demographics for wireless users ranges from children to senior citizens. It’s amazing how many kids have cell phones these days!

CONS

1) The wireless industry is EXTREMEMLY COMPETITIVE.

2) Even with the mindset of signing up friends and family that should be LOYAL TO YOU,
the fact remains that companies like Verizon and AT&T spend hundreds of millions of dollars on advertising to buy brain cells and reinforce their brand. Although your customers are still getting their service through Verizon, the fact that their monthly bill displays “Lightyear” may be harder to overcome for some people than they think.

3) New wireless companies are springing up EVERYWHERE. Companies like Cricket and
Boost Mobile offer unlimited calling and texting plans for $50 per month. The deregulation
of the wireless industry is reminiscent of the deregulation of the long distance industry back
in the late 80’s and early 90’s. A network marketing company called Excel Communications
came along and created a legion of MLM millionaires who jumped in at the right time.
However, the company was forced to restructure their business model as the competition grew
more fierce and the margins for profit ultimately dwindled.

SUMMARY

After thorough research, I can honestly tell you that Lightyear is a phenomenal MLM opportunity
and a great place to call home if you’re jumping into the network marketing arena. At the same time, you will need to take the time to get properly trained with a variety of skills including:

1) Product Training

2) Customer Acquisition

3) Marketing

4) Recruiting

5) Leadership

Regardless of what industry you jump into, there’s always a learning curve. Something I learned a long time ago is this, “Seek out someone who has already created the results you’re looking for and model yourself after them. Seek them out and learn from their daily habits and their daily actions.”

As the great Aristotle once said,
“We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”




Taken from Kai Pei

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